Book Description

• structure of Japanese distribution channels
• nature of Japanese markets
• public policy toward distribution
• changes in distribution structure
• environmental effects on distribution
• intrachannel relationships in Japan
• business practices in Japan
• effects on distribution channels from Toys “R” Us
• trends and problems in Japanese distribution
  
  Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.

• Introduction
• Japan¡¯s Markets and Distribution System
• Changes in Japan¡¯s Public Policies Toward Distribution Systems and Marketing
• Changes in Japan¡¯s Distribution Structure
• Three Methods to Deal With the Uncertain Market Environment: Establishing New Intrachannel Relationships
• Some Characteristics of Business Practice in Japan
• Toys “R” Us Fuels Changes in Japan¡¯s Toy-Distribution System
• Reference Notes Included